Japanese trend-setters can now shield towards the coronavirus in luxurious style with opulent masks adorned with diamonds and pearls for a cool million yen ($9,600) every.
Cox Co’s Mask.com chain started promoting the hand-made masks final week, with the goal of cheering up folks and spurring gross sales in a trend business depressed by the Covid-19 pandemic.
The diamond masks are embellished with a 0.7 carat diamond and greater than 300 items of Swarovski crystal, whereas the pearl masks include some 330 Japanese Akoya pearls.
“Everyone is feeling down because of the coronavirus and it would be great if they could feel better by looking at one of these glittering masks,” Azusa Kajitaka, a masks concierge on the firm’s retailer close to Tokyo station, advised Reuters on Wednesday.
“The jewellery and fabric industries have also been in a slump because of the coronavirus and so we did this as part of a project to help revitalise Japan,” she added.
Cox, a part of retailing group Aeon Co, has opened Mask.com on-line and in six bodily places since September, providing greater than 200 forms of masks beginning at 500 yen.
Some guests to the shop on Wednesday had been involved the million-yen masks is perhaps out of their league.
“If I wear one of these face masks, I have to wear suitable fashion to match it. So I think it’s a bit embarrassing (to dress up),” stated 66-year-old Mitsue Kaneko.
The Japanese masks are nonetheless removed from the world’s most costly. That honour belongs to a $1.5 million masks made with 250 grams of 18 karat gold designed by Israeli jeweller Yvel.
(This story has been printed from a wire company feed with out modifications to the textual content.)