The 12 months 2020 has passed by in a flash, and the film enterprise has been impacted massively. While theatres nonetheless stay closed and there’s no standing on when they’ll reopen, 2021 seems to be like a competition — actually. All biggies from this 12 months have neatly taken over the festive slots subsequent 12 months. John Abraham will come out with the sequel to Satyameva Jayate on Eid, whereas Aamir Khan pushed his Laal Singh Chadha to Christmas from this 12 months.
This 12 months itself, makers of each Sooryavanshi and ‘83 have locked Diwali and Christmas weekends respectively.
How vital are festive releases to the movie trade? Shibasish Sarkar, CEO, Reliance Entertainment, explains each Bollywood and Hollywood have been after these particular launch dates. “If you see, Hollywood makes announcements for Labour Day, Thanksgiving, Christmas, whenever there’s a big film, there’s a pattern. In India, that pattern is becoming more pronounced in coming days. People try to see the producers’ point of view. Currently, producers are planning on announcing films and making those subsequently. But we have to see how the whole year goes by. Even in the past you will find people who did that,” he says.
He says the trade persons are residing in “optimism” proper now. “We are assuming by that point of time theatres will open up, and by Unlock 5, it will be announced if they are a part of that or not,” provides Sarkar.
Ajay Devgn’s Maidaan, in the meantime, has it’s eyes set on Independence Day. Trade analyst Taran Adarsh says, “Even while growing up, and when I started out in the 1980s, certain dates were always important, like August 15, Gandhi Jayanti, and of course festivals such as Diwali, Eid, Christmas. They were always very important for filmmakers even then. I distinctly remember big films releasing around festivals in those days, but there was no social media to highlight it. Now we have people announcing dates before they start shooting the film! Those dates are important. One, it is a holiday period, and people are in the moot to spend, splurge. And on these holidays, big films are always a bonus.”
For a filmmaker’s viewpoint, we discuss to Remo D’Souza, who helmed Salman Khan’s 2018 Eid providing, Race 3. He agrees that makers and actors each attempt for a festive launch. “They are very important for a film. You get holidays, and a proper release, people are free to come and watch the film. Makers do make it a point to aim for a festival release, and every star has their own festival booked, and they make sure it is for them,” he says.
Considering the 12 months up to now has been a humid squib for films, he maintains that festive releases subsequent 12 months can be “critical”. Echoing precisely the identical sentiment is exhibitor Akshaye Rathi, who says that the exhibition sector confronted main blows in 2020.
He says festive releases are vital, “these big films have big stars more often than not, and festivals help them maximise their business. Considering how this year has been, we need a slew of blockbusters for the losses, for the survival of the exhibition sector. I really hope all top directors and actors do what it takes to maximise releases. 2021 will determine the volume of exhibition sector.”
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