A Brazilian trend clothes brand has eliminated advertisements for its line of shorts for women and men that used an image of Lord Ganesh, one of probably the most revered deities of Hinduism, in response to complaints of sacrilege.
The Jon Cotre brand primarily based in Sao Paulo state stated the advertisements had been eliminated from its web site and it stopped making the shorts.
“I apologize on behalf of the company for what happened. Our intention was never to ‘trivialize’ or offend,” a spokeswoman for the agency stated.
Lord Ganesh, readily recognized by his elephant head, is one of the best-known and most worshipped deities on the planet’s third largest faith which has about 1.2 billion followers. He is the patron of intellectuals, bankers, scribes and authors.
India’s ambassador in Brazil, Suresh Reddy, spoke to the corporate’s proprietor Jon Cotre to clarify the sensitivities associated to utilizing photos of Lord Ganesh, the embassy stated.
Cotre instantly agreed to take away the pictures and materials from his shops, the embassy stated in a press release.
A Hindu cleric primarily based within the United States, Rajan Zed, had criticized the inappropriate industrial use of Lord Ganesh photos, complaining about “religious appropriation, sacrilege and ridiculing entire communities.”
(This story has been revealed from a wire company feed with out modifications to the textual content.)