Amazon.com Inc has began preparations to launch in Sweden, marking its first step to set up an area presence in a Nordic nation.
Swedish prospects can already store on Amazon via its web sites in different European international locations equivalent to Germany, and get their purchases shipped to the nation, however this usually meant paying excessive supply prices.
“We are optimistic that, by focusing on the things we believe customers will place the greatest emphasis on – low prices, a wide range and fast deliveries – we will eventually be able to win the trust of Swedish customers,” Alex Ootes, vice chairman for EU Expansion at Amazon, mentioned on Tuesday,
The Swedish web site amazon.se was nonetheless directing prospects to amazon.de with an possibility to ship to Sweden. Amazon has not launched a date for the launch of the web site, a spokesman mentioned.
Amazon didn’t say if it might create a warehouse or distribution hub in Sweden however Ootes mentioned: “The next step is to introduce a complete retail offering in Sweden and that is what we plan to do now”.
Logistics group Kuehne and Nagel instructed Reuters it was constructing a contract logistics facility in Eskilstuna, about 100 km west of Sweden’s capital Stockholm.
The possible entry of Amazon into Sweden has been talked about for years and will symbolize a problem to native gamers.
Daniel Ovin, senior analyst at Nordea, mentioned that based mostly on a report written in October autoparts, sporting items and common merchandise can be essentially the most uncovered sectors after an Amazon entry in the Nordics.
Ovin added that retailers in United States, Britain, Germany and France which have adopted profitable methods to meet the problem from Amazon have turned to premium merchandise, sharpened their supply mechanisms, elevated non-public labels or added manufacturers that weren’t bought on Amazon.
Shares of finances DIY and homewares retailer Clas Ohlson, trend specialist Boozt AB, and e-books vendor Storytel edged decrease.